Vietnam's real estate market at the time of its birth was still young, operating irregularly, and had not yet caught up with the development of the world economy. Before that development demand, Vietnam's real estate market was born to meet the requirements of integration with the world economy. Through business analysis, Dat Xanh Real Estate gives future development orientation, professionalizes vision, specializes in services, Dat Xanh Real Estate brings humane and practical living values to customers, thereby, promoting the development of society, creating sustainable values for future generations.Īlong with the process of globalization, Vietnam's economy is growing strongly. Become an investor providing comprehensive real estate to the market.
Business analysis to help Dat Xanh Real Estate determine the right strategic vision from the very first day of its establishment, helping managers make the right decisions, thereby making breakthrough developments into a leading corporation.
Using the BCG matrix, Dat Xanh real estate businesses will know their position compared to other businesses and thereby take smarter investment measures in upcoming projects. Point out the causes affecting business results and performance, highlight untapped potential, propose effective solutions to improve business efficiency. factors affecting the results and efficiency of business processes. Dat Xanh Real Estate Group uses the BCG matrix to analyze business through the assessment of the business environment, strategy, status and general assessment of the results and effectiveness of business activities, analysis and analysis. Therefore, businesses need to invest in development strategies by business analysis. This is why the matrix highlights the level of cash consumption required versus the resulting cash generation.In the context of the increasingly integrated world and the development of the world economy, the competition among businesses today has also become fierce. Equally, it assumes that to establish a product in a growing market will require continual investment to produce the goods/services and to increase capacity. The underlying foundation of Bruce Henderson's model is that an increase in market share will result in an improvement in cash generation. The x-axis generally denotes the market growth rate, or cash usage - with the y-axis denoting relative market share, or cash generation.īruce Henderson reasoned that established and mature areas of a business where required to generate significant income (cash cows) which could then be invested into new highly profitable market leading products (stars). The matrix is scored from low to high on both the x-axis and y-axis. The quadrants are split into combinations of "market growth" and "market share", hence also being known as the growth-share matrix or growth-market-share matrix. The concept is based on four quadrants in which a company's strategic business units (SBU) or products/brands are classified. Devised as a portfolio planning tool, or corporate planning tool, the BCG growth-share matrix was first conceived by Bruce Henderson of the Boston Consulting Group back in the 1970's.